J.I.D is back with another visual off of his latest album “The Never Story.” The visuals for the single “Hereditary” show the learned characteristics of unfaithful relationships. Tying it to the song, the track places a focus on couples staying in relationships even though it may be damaging for both people in the long run. Back in March, J.I.D told Rolling Stone that he initially wrote this song from the perspective of a woman.
” “Hereditary,” I was writing it from a woman’s perspective. I was thinking Rihanna could kill a part, or maybe Kehlani or SZA.” A ghost write or maybe even a collab with on of those artist would have been incredible. Nonetheless, J.I.D took it and ran with it, and did not miss. The visual comes full circle at the end of the video. You can check it out below.
J.I.D – Hereditary