Who is this guy? This is one flamethrower of a track; and he literally came out of nowhere. From what I know so far about this artist is that he is apparently a “soft-spoken but intricate lyricist with a cocky side.” Well alright then! This song was originally released 11 months ago, but thankfully we were able to discover the artist on Apple Music (major shout out to the people over there).
Obviously not soon enough though. The song has a hard-hitting bass from the start and then gets into the nitty-gritty with collective flows and most importantly, bars! The progression of the song kind of reminds me of a Kendrick Lamar type switch up, like how Kendrick did on “Backseat Freestyle.” J.I.D. is a East Atlanta native, and you can definitely tell through the production on the very opening of the track.
J.I.D. – Never
Wait… want to see what this guy looks like in action? Okay – here you go.
Interesting to say the least, but J.I.D. has an undeniably unique and marketable sound that is sure to catch fire in the coming months as he taps into the mainstream. Now you can say you know where you heard it first.